CES 2025 VR, AR & XR Announcements: 15+ New Headsets & Smart Glasses Revealed

If you missed the avalanche of XR announcements, this guide covers every major VR headset, AR glasses, and mixed reality device revealed at CES 2025, with prices, release dates, and what they mean for consumers.

Virtual Reality Headsets

1. Samsung Project Moohan (Android XR)

The flagship announcement of CES 2025.

What It Is: First headset running Google's Android XR operating system

Key Specs:

• Resolution: 4.3K per eye
• Processor: Snapdragon XR2+ Gen 2
• Tracking: Hand tracking, eye tracking
• Design: Rigid headband, wired external battery
• AI: Google Gemini built-in

Price: Expected $999-$1,299 (not officially announced) Release Date: 2025 (TBD)

Why It Matters: This is Google's return to VR/AR after Daydream and Cardboard failed. Android XR aims to compete with Meta's Horizon OS, offering:

• Familiar Android app ecosystem
• Google services (YouTube, Maps, Chrome)
• Gemini AI for contextual assistance

Who Should Buy: Google ecosystem fans, productivity-focused users, anyone who wants Vision Pro-level displays at half the price

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2. Play For Dream MR Headset

The Chinese challenger nobody saw coming.

Key Specs:

• Resolution: 8K microOLED displays
• Processor: Snapdragon XR2+ Gen 2
• Eye Tracking: Tobii XR5
• IPD: Auto-adjusting interpupillary distance
• Lenses: Pancake optics
• OS: Android-based

Price: TBD Release Date: March 2025 (US launch)

Why It Matters: 8K microOLED displays offer sharpness beyond Apple Vision Pro at a fraction of the cost. If priced competitively ($800-$1,200), this could disrupt the market.

Who Should Buy: Early adopters wanting cutting-edge display tech, users in Asia (China launch first)

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3. DPVR P2 Vision

Enterprise-focused headset with best-in-class eye tracking.

Key Specs:

• Eye Tracking: Ganzin Aurora II (under 1.5° tracking error)
• IPD: Adjustable
• Design: Lightweight for long sessions
• Use Case: Enterprise training, simulation

Price: TBD (likely $1,500-$2,500 for business) Release Date: 2025 (business sales)

Why It Matters: Ultra-precise eye tracking enables foveated rendering (rendering only what you're looking at), drastically improving performance.

Who Should Buy: Businesses running VR training, not consumers

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4. Sony XYN Platform

Not a consumer headset—this is for professionals.

Components:

• XYN Headset: 4K OLED prototype for spatial content creation
• XYN Spatial Capture: Cameras for capturing 3D scenes
• XYN Motion Studio: Animation and industrial design tools

Price: $4,750 (Siemens pre-orders available) Release Date: Available now for enterprise

Why It Matters: Sony is targeting professional creators—game developers, animators, industrial designers—not gamers.

Who Should Buy: Studios and businesses needing spatial content creation tools

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AR Smart Glasses

5. XREAL One Series

The most polished AR glasses at CES 2025.

Models:

• XREAL One: 50° field of view
• XREAL One Pro: 57° field of view (biggest for consumer AR glasses)

Key Features:

• X1 Spatial Computing Chip: XREAL's custom processor
• Audio: Bose speakers built into frames
• Optics: Flat-prism design (thinner than waveguides)

Price: $599 (One Pro) Release Date: Q2 2025

Why It Matters: 57° FOV is the widest field of view in consumer AR glasses—most competitors offer 40-50°. Bose audio partnership means premium sound.

Who Should Buy: AR enthusiasts, media consumption (movies, gaming), travelers

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6. Halliday Smart Glasses

The budget king of AI smart glasses.

Key Features:

• Display: DigiWindow 3.6mm display, 3.5-inch virtual screen
• Weight: 35g (lighter than RayBan Meta)
• Battery: 8-12 hours
• AI: Proactive AI agent
• Translation: Real-time translation in 40 languages

Price: $399-$499 Release Date: March 2025

Why It Matters: This is the cheapest AI smart glasses with a display. RayBan Meta ($299) has no display. Halliday undercuts everyone while adding translation and AI.

Who Should Buy: Budget-conscious buyers, travelers, language learners

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7. RayNeo X3 Pro, Air 3, V3

Micro-LED powerhouses from China.

Key Features:

• Display: Micro-LED engines (2,500 nits brightness)
• Tracking: Hand tracking, SLAM capability
• Use Cases: Navigation, gaming, productivity

Price: TBD Release Date: Mid-2025 (X3 Pro/Air 3), late 2025 (V3)

Why It Matters: Micro-LED is brighter and more efficient than OLED, solving AR glasses' biggest problem: visibility in sunlight.

Who Should Buy: Users in bright climates, outdoor workers

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8. Rokid AR Spatial

300-inch virtual display in glasses form.

Key Features:

• Display: 300-inch equivalent screen at 6 meters
• Weight: 49g
• AI: Language translation, voice assistant
• Connectivity: USB-C to phones, PCs, consoles

Price: Starting $648 Release Date: Pre-orders available now

Why It Matters: Rokid has been in AR glasses longer than most competitors—this is a mature product, not a prototype.

Who Should Buy: Users who want a giant screen for movies/gaming without a TV

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9. Even Realities G1 & G1B

Stylish glasses that don't scream "tech."

Key Features:

• Display: Waveguide displays, 25° FOV
• Features: Real-time navigation, translation, captioning
• Design: Looks like normal glasses

Price: Starting $599 Release Date: Available now

Why It Matters: Most smart glasses look futuristic and weird. Even Realities prioritizes fashion—you can wear these in public without looking like a cyborg.

Who Should Buy: Style-conscious early adopters

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10. Soliddd Vision Correction Glasses

Medical-grade AR glasses for vision impairment.

Key Features:

• Purpose: Vision correction for macular degeneration
• Tech: Dual cameras, AI software
• Results: 50% reading improvement in trials

Price: TBD (medical device pricing) Release Date: 2025 (pending regulatory approval)

Why It Matters: This is AR for accessibility, not entertainment. Could help millions with low vision.

Who Should Buy: People with macular degeneration, low vision

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XR Accessories & Innovations

11. Roto VR Explorer Chair

The craziest VR accessory at CES 2025.

What It Is: Motorized gaming chair that physically rotates as you turn in VR

Key Features:

• "Look & Turn" technology: Chair rotates with your head movement
• Speed: 21 RPM (revolutions per minute)
• Haptic feedback: Vibration motors sync with games
• Compatibility: Meta Quest, Apple Vision Pro, PSVR2, PC VR

Price: $799 (Pro upgrades August 2025) Release Date: Available now

Why It Matters: Reduces motion sickness by aligning your physical rotation with virtual rotation. Also, you can spin 360° in games without tangling cables.

Who Should Buy: VR enthusiasts with dedicated play space, sim racers, flight sim fans

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12. NVIDIA GeForce NOW XR

Cloud gaming comes to VR.

What It Is: Stream PC games to VR headsets without owning a gaming PC

Supported Devices:

• Meta Quest 3/3S
• Apple Vision Pro
• Pico headsets

Game Library: 1,000+ PC games (Steam, Epic, Ubisoft)

Price: $10-$20/month (estimated, based on GeForce NOW pricing) Release Date: Late January 2025

Why It Matters: You can play Half-Life: Alyx, Cyberpunk 2077, and AAA games in VR without a $2,000 gaming PC.

Who Should Buy: VR headset owners without gaming PCs, casual gamers

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13. AeroBand + Rokid Collaboration

AR-enhanced music education.

What It Is: Smart guitar and PocketDrum that teach you music through AR glasses

Key Features:

• AR lessons: Visual guides overlaid on instruments
• Rokid AR Spatial integration: Wear glasses, see lessons in real-time
• Gamification: Turn practice into rhythm games

Price: TBD Release Date: 2025

Why It Matters: Makes learning music more engaging than YouTube tutorials.

Who Should Buy: Music learners, parents teaching kids

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14. BMW Panoramic iDrive

Not a headset, but AR-adjacent innovation.

What It Is: Windscreen-wide AR display for cars

Key Features:

• 3D Head-Up Display
• Integrated LLM (ChatGPT-like AI)
• Natural language control ("Show me gas stations")

Price: Included in late-2025 BMW models Release Date: Late 2025 onward

Why It Matters: This is AR without glasses—your windshield becomes the display. Previews future of automotive tech.

Who Should Buy: Buyers of 2026+ BMW luxury models

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Major Tech Platforms & Infrastructure

15. Google Android XR

The operating system powering Samsung's headset (and future devices).

Key Features:

• Google Gemini AI: Built-in assistant
• Android app ecosystem: Port phone apps to VR
• Circle to Search: AI-powered visual search in VR
• YouTube, Maps, Chrome: Native VR versions

Supported Devices: Samsung Project Moohan (launch), future headsets/glasses

Why It Matters: Android XR vs Meta's Horizon OS is the new iOS vs Android battle, but for VR/AR.

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16. Aledia MicroLED Platform

The display tech enabling future AR glasses.

What It Is: 3D GaN-on-Si microLED technology

Why It Matters: MicroLED is brighter, more efficient, and longer-lasting than OLED. This is the tech that will power 2026+ AR glasses.

Facility: $200M manufacturing plant in Grenoble, France

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Key Trends from CES 2025 XR

1. AI Integration Is Everywhere

Every major announcement included AI:

• Samsung Moohan: Google Gemini
• Halliday: Proactive AI agent
• Rokid: Real-time translation
• BMW: LLM voice control

Why: AI makes XR devices smarter and more useful. Translation, object recognition, and contextual help are killer features.

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2. Android XR vs Horizon OS Battle Begins

Two ecosystems are emerging:

• Meta's Horizon OS: Quest 3, Quest 3S, Asus ROG headset
• Google's Android XR: Samsung Moohan, future partners

Prediction: By 2027, these two platforms dominate, similar to iOS/Android in phones.

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3. AR Glasses Getting Cheaper

Price comparison (2023 vs 2025):

• 2023: AR glasses cost $1,000-$1,500 (XREAL, Nreal, Vuzix)
• 2025: New glasses start at $399 (Halliday)

Why: Mass production, better supply chains, competition

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4. Enterprise Focus

Many announcements targeted businesses:

• Sony XYN: Content creation
• DPVR P2 Vision: Training simulations
• Soliddd: Medical use

Why: Businesses pay premium prices ($2,000-$5,000) while consumers balk at $1,000. AR/VR is proving ROI in:

• Employee training
• Remote collaboration
• Industrial design
• Healthcare

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What Should You Buy?

Best Budget Option: Halliday Smart Glasses ($399-$499)

Why: Cheapest AI glasses with display, real-time translation, March 2025 launch

Best For: Travelers, language learners, casual users

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Best Premium VR Headset: Samsung Project Moohan (~$1,000)

Why: Android XR ecosystem, Google Gemini AI, 4.3K displays

Best For: Productivity users, Google fans, early adopters

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Best AR Glasses: XREAL One Pro ($599)

Why: 57° FOV (widest available), Bose audio, Q2 2025

Best For: Media consumption, gaming

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Most Innovative: Roto VR Explorer Chair ($799)

Why: Solves VR motion sickness, unique experience

Best For: Dedicated VR gamers with space

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Best Value: NVIDIA GeForce NOW XR ($10-$20/month)

Why: Play PC VR games without owning gaming PC

Best For: Quest 3 owners, casual gamers

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The Bottom Line: XR's Mainstream Moment

CES 2025 proved that VR/AR is no longer niche. With:

• Android XR bringing Google's ecosystem to headsets
• AI smart glasses under $400
• Cloud gaming eliminating the need for expensive PCs
• Micro-LED displays solving brightness issues

The technology is finally ready for mainstream adoption.

What changed?

1. Lower prices: $399-$799 devices vs $1,000-$3,500 in 2023 2. Better software: AI makes devices useful, not just gimmicks 3. Ecosystem competition: Android XR vs Horizon OS = innovation acceleration 4. Real use cases: Translation, productivity, training—not just gaming

Who wins?

• Consumers: More choice, lower prices, better features
• Google: Second chance at VR/AR after past failures
• NVIDIA: Expanding GeForce NOW to VR secures cloud gaming lead

Who loses?

• Meta: Quest dominance challenged by Samsung/Google
• Apple: Vision Pro's $3,499 price looks absurd next to $1,000 Moohan

What's next?

• February-March 2025: First products ship (Halliday, Play For Dream)
• Q2 2025: Samsung Moohan launch
• Q3-Q4 2025: Android XR ecosystem expands (more headsets/glasses)

CES 2025 was the year VR/AR went mainstream. The question isn't "if" spatial computing takes off—it's "which ecosystem will you choose?"

We'll be reviewing every device as they launch. Stay tuned!